Crowdfunding for Disaster Relief – Is It the Right Way to Go?

Crowdfunding for Disaster Relief – Is It the Right Way to Go?
December 11 12:49 2017 Print This Article

Crowdfunding is a method of fundraising that is influenced a variety of factors. The success of a fundraiser depends on the campaigner’s determination to stay on top of his game, his storytelling skills, how he accesses and grows his networks and his ability to reach the right audience. To make crowdfunding work effectively for a large project, marketing and publicity are of paramount importance.

Why crowdfund for a disaster?

A disaster in this case may be anything that affects a large population – whether that’s an earthquake, a hurricane, or a bombing attack. When a disaster occurs, communities tend to make a collective effort to empower themselves and the entire nation is in the know that this effort is being made. In this case, a crowdfunding campaign would be at advantage as media pushes the storytelling and publicizes the unfortunate condition and in these cases, many people are willing to help from where they are but aren’t sure how to. Crowdfunding platforms like Impact Guru charge a much lower fee (less than 10% of the funds you raise) than fundraising organizations that swallow over half the funds they raise. This goes to show that when a community is hit by a disaster, the quickest and most effective first step to recovery is crowdfunding.

Act immediately.

When a disaster has just occurred, this is when the affected communities are most vulnerable and the buzz created on social media and more mainstream news channels is at its peak. This is the right time to create a fundraiser and the desired result can be achieved if the campaigner is an influential individual. After the bombings in Boston, the Massachusetts Governor and the Boston Mayor started crowdfunding right after and raised USD 20 million for the victims.

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Use specific stories and visuals.

The campaigner’s audience is anybody and everybody willing to contribute and help a community get back on its feet. While they may have an idea of the incident and its impact, using personal stories and pictures or video helps a potential donor make an emotional connect and drive home the reality of the situation. These also aid the authenticity of the campaigner. Often, people tend to take advantage of these incidents and spur fake fundraisers. Using specific stories helps potential donors across the country or even other countries realize the severity of the effect on the community. On Impact Guru’s platform, international donations are encouraged as tax benefits are offered to donors from US and UK.

Get influencers on board.

Rope in businesses, organizations and celebrities and get them to publicize your mission to save your community on different social media platforms to help you reach a wider audience. You can tweet about your crowdfunding campaign to celebrities, asking for a social mention or a retweet. You can tag businesses, media and other organizations on Facebook and ask for a share on their pages. There are countless fundraising tips available on the internet to help you reach more people. Keep in mind that the crowd is truly willing to help; you just need to show them the way.

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