4 Distinct Traits Successful Medical Crowdfunding Campaigns Have in Common

4 Distinct Traits Successful Medical Crowdfunding Campaigns Have in Common
January 05 14:39 2018 Print This Article

We agree that crowdfunding isn’t easy the first time, the second time or even the tenth time. Running a campaign proves to become a real test of a person’s patience and determination. Despite this, it’s one of the world’s favourite methods of funding causes and projects. This is mainly because it’s hugely effective, rewarding and a fun learning experience. And the fact that the campaigner has nothing to lose and everything to gain is an appreciated bonus, compared to the sacrifice that needs to be made with other methods of funding like loans.

Medical crowdfunding is a major part of the crowdfunding that is done around the world, and especially in India. Medical campaigners tend to receive support easily from their networks, and the sense of urgency goes a long way in encouraging resharing and pushing funding. But even so, a medical fundraiser tends to slow down like any other fundraiser and campaigners constantly need to look for ways to get donations in India and anywhere around the world. Crowdfunding experts from platforms like Impact Guru have started picking up on what really moves a viewer and pushes them to donate.

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Here are 5 common traits we’ve observed among the most successful medical campaigns!

  1. A moving story: Impact Guru notes that Harish, a medical campaigner used his unique story to market his fundraiser. He was a father who ignored his own failing liver and gave up all his savings to treat his daughter who suffered a rare genetic condition. Viewers were moved by his sacrifice and were willing to donate to his own treatment.
  2. Timeliness: When a viewer lands on a fundraiser, they tend to be discouraged if they see that the campaign has been active for longer than 5 days and hasn’t received much funding. This makes them believe that either the fundraiser isn’t real, or the campaigner doesn’t care enough. Most successful medical campaigners take timely action by promoting their fundraiser through personal calls and social media right from the moment it is approved.
  3. Validation: A key quality among the quickest funded campaigns is that the campaigner made the effort to promptly approach every donor and ask them to share their fundraiser with their own network along with a personal confirmation that they had donated and that the campaign was legit. This played the biggest role in acquiring donations from outside of the campaigner’s network.

A collective goal: Few successful fundraisers are a one-man-show. The most funded medical campaign are led by a full team of dedicated people. Puja, a liver transplant patient who looked for help with funds from Impact Guru, raised Rs 25 lakhs in a matter of weeks thanks to her husband, who made sure his close friends and family made just as much effort to get donations as he did.

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